5 Ways to Make Your Website Stand Out in an Over-Saturated Market
With the rise in technology usage, companies are in a never-ending battle to make their website stand out online. Creating and/or updating a company website may not be the easiest task to accomplish, but it’s necessary in order to scale your business. Let’s take a peek at the top 5 ways to make your website get more traffic and conversions.
5 Ways to Make a Head-Turning Website
Did you know that over 50% of customers expect any brand or business to have an online presence where they can access their services? This is why producing engaging digital marketing collateral and creating an unmatched brand experience is not only expected but necessary to thrive online. The best way to do this is by creating a website that your customers are excited to check out. Where should you start? Here’s how you can build a head-turning website in 2021.
1. Tell a Story
Although product/service specifications are nice to incorporate on your site, your features shouldn’t be your only focus to draw new customers in. You should also consider telling a compelling story at the right time.
Customers love a great story. Why? It makes them feel connected to your business, and creating a connection with your customers leads to more sales for your business in the long run.
Have writer’s block? Here are some things to ask yourself in order to help you in the story creation process:
- Who are we?
- How did we get our start?
- Who do we help?
- Why us?
- What pain points do our customers generally have before choosing to do business with us?
After you ask yourself these things, you can begin writing your first draft of your company story. The more eyes you can have on this draft the better. Your story will be one of the key drivers that brings your business more leads and draw in a community of customers who are thrilled to do business with you over and over again.
2. Give Social Proof
What are the odds that you would buy from a business you had never heard of before? To top it off, they also don’t have any reviews. Chances are you wouldn’t.
Social proof, in essence, is a customer testimonial that you display on your website out of the intention of helping your website users trust you more — even if they haven’t ever heard of you before! Social proof is proof that you are who you say you are and that you have satisfied customers who are willing to back that statement up.
You can create social proof on your website in the form of a customer quote or customer testimonial video to get your audience to want to do business with you. Some of the most popular places to add social proof on your site include the home page or on a landing page because those are the places where customers are more likely to convert on your site.
3. Use High-Quality Imagery
One of the most popular ways to get your business to stand out digitally is by incorporating high-quality imagery throughout your site. You can use imagery to convey information in a way that words can't, and it's a proven method for getting visitors to click through to your site. Some places where your website could use images include:
- Your Website Header
- Blog Posts
- Product/Service Pages
- Your Different Home Page Sections
- The About Us Page
4. Write Website Copy with SEO in Mind
You won’t stand out online if you don’t follow Search Engine Optimization (SEO) best practices. There are no ifs, ands, and buts about it.
What is SEO? SEO is a marketing tactic used by businesses to boost their website visibility in search engines like Google. They do this by creating website copy and blog posts with user search intent in mind.
Woah. Woah. Woah! What does that even mean? Let’s look at an example.
If you have an ice cream shop in the city of Charlotte, you may want to use keywords like “ice cream shop Charlotte” or “the best ice cream shop in Charlotte, NC” throughout your website copy or blog posts to make your website easier to find online. To ensure that you are using the right keywords, you can perform keywords research to make sure that your content is right on track to get discovered through SEO.
5. Embed Video Content On Your Site
Content is king, and video content is on the rise. With popular platforms like TikTok and Instagram Reels stealing the scene for video content, it’s more important now than ever before that you include video content on your site too. It makes understanding your business that much easier for your end customers.
A lot of businesses house video content on their site under their resource tab on their “video library” page. In addition to having a video library, we will advise that you add video content on all of your other pages as well. That way if your website users prefer to consume content via video, you have a way for them to easily watch your video content in just a few clicks.
Fun Fact: By 2022, online videos will make up more than 82% of all consumer internet traffic. This is 15x higher than it was in 2017!
Develop the Perfect Website for Your Business
It’s 2021. Your customers expect a phenomenal user experience and brand experience on your site, and now is the time to find new ways to make your website stand out (even if you are in an over-saturated market).
Need a web developer to level up your website? Connect with us to work with a website team you can trust.
Ryan Gould, Vice President of Strategy and Marketing Services at Elevation Marketing
LinkedIn contact: linkedin.com/in/rygould
From legacy Fortune 100 institutions to inventive start-ups, Ryan brings extensive experience with a wide range of B2B clients. He skillfully architects and manages the delivery of integrated marketing programs, and believes strongly in strategy, not just tactics, that effectively aligns sales and marketing teams within organizations.
Ryan is known for taking complex marketing and business challenges and developing solutions that simplify processes while driving customer outcomes and business value. He also thrives on guiding Elevation teams toward execution of strategies that help companies succeed in new verticals, while staying true to core values and brand integrity.