Happy new year, everyone! Last year was really something totally new for all of us, definitely nothing like we imagined it when we were making our yearly plans and strategies back in 2019. So, I’ll first address the elephant in the room before going into specifics.   The impact of COVID-19 on our business One of our main goals for 2020 was to attend more conferences - it became obvious very early on, however, that this wouldn’t be possible for the entire year, and likely not for the foreseeable future. We did manage to attend 2 live conferences before the lockdowns hit, but all the rest were virtual. The pandemic also prevented us from being able to visit our clients, which ...