Brand materials
Brand materials from Agiledrop
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Logo & usage
Primary logo
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Primary logo
Primary-use
Our primary-use logo is a key element of our brand identity and should be used in most cases. Only use the primary-use logo on white or very light-colored backgrounds.
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Primary logo
Secondary-use
The secondary-use version of our primary logo should only be used when applying the logo to a black background or one of our defined variations of Petrol and Black Petrol colors.
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Primary logo
Limited-use
The limited-use version of our logo should only be used when using the primary-use or secondary-use logo is not possible. When using the limited-use logo, ensure that it is clearly distinguishable from the background.
Primary logo
Minimum size
To maintain clarity of our logo, it must always adhere to the minimum size requirements.
The logo's minimum size is 170px for web use and 20mm for print.
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Primary logo
Minimum space
To maintain clarity of our logo, it must always be surrounded by a defined clear space.
The space around the logo must equal the size of the letter "o".
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Primary logo
Improper logo usage
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Do not change the transparency of the logo, add special effects, rotate, distort or otherwise manipulate the logo.
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Do not change the positioning of the logo, use non-allowed colors, recreate the logotype with any other typeface or otherwise alter the logo.
Primary logo with tagline
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Primary logo with tagline
Primary-use
Our primary logo can also be used with a tagline. Different taglines can be applied depending on the purpose and placement.
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Primary logo with tagline
Secondary-use
The secondary-use version of our logo with a tagline should only be used when applying the logo to a black background or one of our defined variations of Petrol and Black Petrol colors.
Primary logo with tagline
Minimum size
To maintain clarity of our logo, it must always adhere to the minimum size requirements.
The logo's minimum size is 170px for web use and 50mm for print.
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Primary logo with tagline
Minimum space
To maintain clarity of our logo, it must always be surrounded by a defined clear space.
The space around the logo must equal the size of the letter "o".
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Secondary logo
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Secondary logo
Primary-use
The vertical logo is our secondary logo. It should never be prioritized over the primary logo and should only be used in cases where the horizontal logo cannot be used.
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Secondary logo
Secondary-use
The secondary-use version of our secondary logo should only be used on a black background or one of our defined variations of Petrol and Black Petrol colors.
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Secondary logo
Limited-use
The limited-use version of our secondary logo should only be used when the primary-use and secondary-use logos cannot be used. When using the limited-use logo, ensure that it is clearly distinguishable from the background.
Secondary logo
Minimum size
To maintain clarity of our logo, it must always adhere to the minimum size requirements.
The logo's minimum size is 60px for web use and 20mm for print.
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Secondary logo
Minimum space
To maintain clarity of our logo, it must always be surrounded by a defined clear space.
The space around the logo must equal the size of the letter "p".
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Secondary logo
Improper logo usage
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Do not change the transparency of the logo, add special effects, rotate, distort, translate or otherwise manipulate the logo.
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Do not change the positioning or break the logo, use non-allowed colors, recreate the logotype with any other typeface or otherwise alter the logo.
Tertiary logo
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Tertiary logo
Primary-use
The tertiary logo is used only for special cases where the primary and secondary logos cannot be used. It should never be prioritized over the primary or secondary logos.
Tertiary logo
Minimum size
To maintain clarity of our logo, it must always adhere to the minimum size requirements.
The logo's minimum size is 45px for web use and 15mm for print.
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Tertiary logo
Minimum space
To maintain clarity of our logo, it must always be surrounded by a defined clear space.
The minimum space surrounding is equal to the logo thickness.
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Typography
Montserrat
Agiledrop headlines are set in the Montserrat typeface. We use different font weights and variations depending on the application.
When using the Montserrat typeface for headlines, always apply baseline optical kerning and tracking.
The Montserrat typeface should generally be used in sentence case. Use all caps only if absolutely necessary, and never use all lowercase.
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Nunito
All text and paragraphs that are not defined as headlines are set in the Nunito typeface. We use different font weights and variations depending on the application.
Always apply baseline optical kerning and tracking.
The Nunito typeface should be used in sentence case, never in lowercase or all caps.
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Color palette
Primary colors
Flame Red
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HEX
#EE4723
CMYK
0% 87% 100% 0%
RGB
238, 71, 35
Pantone
172 C
Black Petrol
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HEX
#032633
CMYK
93% 71% 55% 62%
RGB
3, 38, 51
Pantone
539 C
Secondary colors
Petrol
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HEX
#005F6A
CMYK
91% 48% 48% 22%
RGB
0, 95, 106
Pantone
7715 C
Light Petrol
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HEX
#008999
CMYK
84% 30% 35% 2%
RGB
0, 137, 153
Pantone
321 C
Dark Grey Petrol
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HEX
#6E838A
CMYK
60% 40% 39% 6%
RGB
110, 131, 138
Pantone
179
Light Gray Petrol
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HEX
92A5B0
CMYK
42% 23% 19% 8%
RGB
146, 165, 176
Pantone
7542 C