With the digital becoming a ubiquitous part of life, businesses, both B2C and B2B, need to adapt their strategies and redefine them with a digital-first mentality, to determine how to make the best use of digital channels and latest technological innovations.
While some elements of a digital strategy are common to both B2C and B2B, there are many more aspects where the two differ. In this article, we’ll compare the key factors of digital strategy in B2C versus B2B, with a focus on content and marketing strategies.
In B2C, marketing and driving business growth is more large-scale, aiming to reach as many potential customers as possible. The focus is on the custome...