While everything changes, we focus on what doesn't

Remember when we all made 10-year business plans? Then COVID hit. The tech market cooled. AI exploded onto the scene. Suddenly, those carefully crafted strategies looked about as useful as a paper map in a hurricane.

But here's what I keep coming back to—some of the best business advice I've ever heard came from Jeff Bezos: "Focus on what won't change."

The one constant in tech

Think about it. What won't change in our industry? My bet is simple: the world will always need people who can build software.

Notice I didn't say "code." That part might change with AI. People are already hyping how any average Jane or Joe will soon tell a computer what they want and—poof!—get perfectly working software.

Let me challenge that idea. We work with non-developers every day. They're not always great at giving clear instructions. There's a massive gap between "I want a website that pops" and the detailed specifications needed to build functioning software.

Plus, we've been using low-code tools for 15 years already. A big chunk of what we build involves configuring systems rather than writing code from scratch. This isn't new—it's just getting more attention.

Our unchanging strategy since 2013

In 2013, we made a bet: the world needs developers—real humans who understand how to build software that works. Our strategy boiled down to:

1. Hire talented people
2. Teach them to build software properly
3. Deploy those skills to help our clients

That's it. That's the whole plan. And I believe this won't change. If it does, we're probably dealing with bigger problems than business strategy.

Finding our focus

Last year, I spent a lot of time thinking: should Agiledrop become more like a full-service agency? Should we do everything from strategy to design to implementation?

The answer became clear. We are engineers, not product people. And that's okay.

What we see in the market is fascinating. More companies realize software isn't just important—it's existential. They're building in-house product management capabilities and transforming into digital-native companies.

But here's where they get stuck: execution.

Running a business (like selling burgers), designing digital experiences, AND implementing them is an enormous task. The first two might be core to a company's business, but the execution often isn't.

Even handling the technical execution alone—providing technical leadership, hiring and retaining talent, leading dev teams—is hard. Trust me, that's literally what we do.

What we're doubling down on

So here's my bet: Agiledrop stays a software development powerhouse. We build people who build software.

Does that mean an end client can't work with us directly? It depends on their level. If they need a management consultant to set a full digital strategy, we're not the right address. But after they've hired some in-house digital leadership (or found outside coaching), we can step in and help with delivery.

That's why we're investing heavily in our project management capabilities. We want to give clients a fully managed, independent software development team that becomes their dedicated resource.

We're scaling this approach while doubling down on our tech stack: PHP and JavaScript. We never say never—technologies like Python might become part of our arsenal someday—but not at the expense of quality.

The bottom line

The pace of change in tech is dizzying. AI promises to transform how we work. But some things don't change: the need for people who understand how to translate business needs into working software solutions.

That's what Agiledrop does. We build the people who build your software. If that sounds like the missing puzzle piece for your organization, let's talk.