How to improve the SEO on your Drupal site
Thursday, July 20, 2017 by Matic
Everybody wants to be high on web search engines results because when people look for information, they rarely get past the first page of Google, Yahoo, Bing ... So, if you don’t show up high in a search engine results, the potential customers will have hard times finding you. Or, most likely, they won’t find you at all. Luckily, there are some ways to boost your rankings in search engine results.
There are many Drupal modules, which will help you enhance the search engine optimization (SEO). In fact, we have already made a list of the best Drupal SEO modules to optimize your website. The list includes Google Analytics, SEO Checklist, Metatags, Content Optimizer, Pathauto and so on. It's hard to expect that you will try all of them, so it's up to you to test some of them and see if the results match your expectations.
It's crucial to define the keywords you will target. These keywords can be then in the centre of your SEO campaign. But to do so, you must make a research about them. Some of the Drupal SEO modules will help you have control over the keywords, but you must first find them. The easiest way to do so is with Google Trends, which allows you to see how a specific keyword has done over the years. And with that, you will know if there is any traffic potential from that keyword. After you have selected them, you can use a Keyword planner to see, how frequently terms are searched per month, how competitive they are for ranking, and how much they cost to advertise on.
Not just because the readers like to break the monotony of the connected on-going texts and look at some other content-related things, but because people look for images as well. They don't look just for content. And the latter will be easily explored if your images score high as well. A little tip in achieving this is making sure that at least one of the alternative texts of your images in the article, blog ... contains a focus keyword from your content. However, keep in mind that images, which are not compressed and optimised for serving up over slower internet connections are seeking for trouble.
With speed and without dead links
Make sure your page loads fast. Search engines don't favour the ones, which have high bounce rates due to the slow loading speed. So, make sure your site is not a »slow loader«. Moreover, the problem we still, accidentally, face sometimes are dead links. The ones, which are headed towards non-existing locations or the ones, which guide you to sites that are not working. Broken link issues also lower your score, so make sure you don't have them. Therefore, your URLs should be clean, readable and should contain the page title.
With continuous updates
The SEO is flexible, so it requires a continuous improvement. The idea of improving your Drupal site can come from your competitors as well, so make sure you monitor them. However, we hope that at the moment we have helped you on your way to rank better in search engines results. But one thing is crucial and keep that in mind. Primarily, you write a content for your Drupal site visitors and then comes the optimisation for search engines. Not the other way around!